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Fire Up


Powder 658g – 14 Servings

Gluten-Free, Soy-Free


  • Supports Healthy Energy Production and Metabolism
  • Supports Immune Function by Providing Immunoglobulins and Other Immune Factors
  • Supports Intestinal Health
  • Supports Healthy Intestinal Cytokine Balance
  • Supports Healthy Body Composition
  • Supports Detoxification and Antioxidant Systems

Full Description

Fire Up is an all-natural, nutrient-dense shake mix designed to support healthy energy production, gastrointestinal integrity, cytokine balance, and the body’s natural ability to detoxify. It is a wholesome alternative for individuals seeking to maintain robust energy levels, enhance their workout, or simply maintain overall health and wellness. This unique, fructose-free formula contains a micronutrient profile without Copper & Iron, along with supplemental methylcobalamin (activated vitamin B12) and whole coffee fruit standardized to chlorogenic acid. Fire Up features VegaPro™, a non-GMO, pea-based protein; IgG 2000 CWP™, a bovine-derived immunoglobulin concentrate; truebroc™, glucoraphanin from broccoli seed extract; and arabinogalactan, a prebiotic. Fire Up provides 80 mg of caffeine per serving.

Fire Up is an innovative and healthy way to add protein, micronutrients, immunoglobulins, and fiber to your daily routine. This nutritious and delicious shake provides antioxidant, detoxification, and energy support. It can be part of a healthy and energizing breakfast, a great pre-workout shake, or a quick pick-me-up in the afternoon. Fire Up is a nutrient-rich alternative to common energy drinks. VegaPro™ This proprietary blend of pea protein concentrate, pea protein isolate, taurine, rice protein concentrate, L-glutamine, and glycine provides 18 g of plant-based protein per serving of Fire Up. VegaPro is easily digested, is gluten-free, and achieves an amino acid score of 100%.[1,2] This amino acid profile supports protein metabolism and lean body mass. Aminogen® enhances protein digestibility and absorption. Coffee Fruit Extract and Green Coffee Bean Extract Blend Fire Up contains a propriety blend of KonaRed® coffee fruit extract, green coffee bean extract, and caffeine anhydrous. Hawaiian KonaRed coffee fruit extract is a natural source of chlorogenic acids and their derivatives quinic acid and ferulic acid.[3] Chlorogenic acids from green coffee bean extract are readily metabolized by humans and have been researched specifically for their positive effects on cytokine balance and antioxidant support.[4,5] Animal and human studies suggest that these chlorogenic acids can be used safely and help maintain vasoreactivity and blood pressure already within the normal range.*[6-8] ActivNutrients™ without Copper & Iron The USDA Dietary Guidelines suggest that dietary supplements can help fulfill our micronutrient needs.[9] The balanced array of vitamins, minerals, and cofactors in Fire Up provides a micronutrient foundation that helps support healthy energy production and metabolism.[10] ActivNutrients without Copper & Iron delivers highly bioavailable micronutrients, such as Albion® TRAACS® minerals (the real amino acid chelate system), natural-source vitamin E as mixed tocopherols, and activated B vitamins, including 5-methyltetrahydrofolate as Quatrefolic®.[11] IgG 2000 CWP™ is an immunoglobulin concentrate from colostral whey peptides that delivers a minimum of 40% IgG immunoglobulin along with an array of compounds, including growth factors, sialic acid, lactoferrin, proline-rich peptides (PRPs), oligosaccharides, and gangliosides. Each of these components provides the user with different and complementary health benefits, such as fundamental support of immune function and modulation, lean body mass, brain and thymus health, microbiota modulation, and cytokine balance.[12] Oral consumption of immunoglobulins derived from colostrum is a means of supporting passive immunity, protecting the body, and eliminating unwanted molecules.[13-16] The most versatile, IgG, is capable of carrying out all of the functions of immunoglobulin molecules, accounting for IgG 2000 CWP’s broad range of immune supportive effects.[17] Review of the research confirms that bovine colostrum supplementation confers other benefits, such as the maintenance of gastrointestinal integrity.[18-20] Oral immunoglobulins have been used in sports nutrition to support lean body mass,[21] physical exercise, and recovery following high-intensity training.[18,22] The 2.5 grams of immunoglobulins in each serving of Fire Up contribute to individual dosing requirements. OncoPLEX™ (glucoraphanin) This patented plant-based ingredient, also known as sulforaphane glucosinolate, is extracted from one of its most concentrated cruciferous sources—broccoli seeds.[23] An abundance of research demonstrates that when glucoraphanin is broken down to its active form, sulforaphane, it safely and effectively upregulates the body’s natural phase II detoxification enzymes.[24-26] This activity in turn supports antioxidant activity and helps protect cells, cell membranes, and tissues from free-radical damage. Arabinogalactan Sourced from the larch tree, arabinogalactan is considered an excellent source of fiber, a prebiotic, and a precursor to short-chain fatty acids, all elements that help support gastrointestinal health.*[27,28]

  1. Fredrikson M, Biot P, Alminger ML, et al. Production process for high-quality pea-protein isolate with low content of oligosaccharides and phytate. J Agric Food Chem. 2001 Mar;49(3):1208-12. [PMID: 11312837]
  2. Gausserès N, Mahé S, Benamouzig R, et al. [15N]-labeled pea flour protein nitrogen exhibits good ileal digestibility and postprandial retention in humans. J Nutr. 1997 Jun;127(6):1160-65. [PMID: 9187631]
  3. KonaRed. Science—the most powerful antioxidant potential fruits. http://www.konared. com/science-most-powerful-antioxidant-fruits/. Accessed April 22, 2014.
  4. American Institute for Cancer Research. Foods That Fight Cancer: Coffee. http://www.aicr. org/foods-that-fight-cancer/coffee.html. Accessed April 22, 2014.
  5. Farah A, Monteiro M, Donangelo CM, et al. Chlorogenic acids from green coffee extract are highly bioavailable in humans. J Nutr. 2008 Dec;138(12):2309-15. [PMID: 19022950]
  6. Watanabe T, Arai Y, Mitsui Y, et al. The blood pressure-lowering effect and safety of chlorogenic acid from green coffee bean extract in essential hypertension. Clin Exp Hypertens. 2006 Jul;28(5):439-49. [PMID: 16820341]
  7. Ochiai R, Jokura H, Suzuki A, et al. Green coffee bean extract improves human vasoreactivity. Hypertens Res. 2004 Oct;27(10):731-37. [PMID: 15785008]
  8. Natural Standard Database. Green Coffee. herbssupplements/greencoffee.asp?#undefined. Accessed June 3, 2013.
  9. U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th ed. Washington, DC: U.S. Government Printing Office; December 2010:33-42. DietaryGuidelines2010.pdf. Accessed April 2, 2013. 10. Ames BN. A role for supplements in optimizing health: the metabolic tune-up. Arch Biochem Biophys. 2004 Mar 1;423(1):227-34. [PMID: 14989256]
  10. Quatrefolic. Accessed April 22, 2014.
  11. Godhia M, Patel N. Colostrum—its composition, benefits as a nutraceutical: a review. Curr Res Nutr Food Sci. 2013;1(1):37-47. http://dx.doi. org/10.12944/CRNFSJ.1.1.04
  12. Hurley D. Establishment of the effects of colostrally derived protein food supplements on human and animal health [dissertation]. Brookings, SD: South Dakota State University; 1994.
  13. Hurley WL, Theil PK. Perspectives on immunoglobulins in colostrum and milk. Nutrients. 2011 Apr;3(4):442-74. Review. [PMID: 22254105]
  14. Rump JA, Arndt R, Arnold A, et al. Treatment of diarrhoea in human immunodeficiency virus-infected patients with immunoglobulins from bovine colostrum. Clin Investig. 1992 Jul;70(7):588-94. [PMID: 1392428]
  15. Schaller JP, Saif LJ, Cordle CT, et al. Prevention of human rotavirus-induced diarrhea in gnotobiotic piglets using bovine antibody. J Infect Dis. 1992 Apr;165(4):623-30. [PMID: 1313067]
  16. Lotze MT. Measuring Immunity: Basic Science and Clinical Practice. London, UK: Academic Press; 2004:160.
  17. Davison G. Bovine colostrum and immune function after exercise. Med Sport Sci. 2012;59:62-9. doi: 10.1159/000341966. [PMID: 23075556]
  18. Greenberg PD, Cello JP. Treatment of severe diarrhea caused by Cryptosporidiumparvum with oral bovine immunoglobulin concentrate in patients with AIDS. J Acquir Immune Defic Syndr Hum Retrovirol. 1996 Dec 1;13(4):348-54. [PMID: 8948373]
  19. Kelly GS. Bovine colostrums: a review of clinical uses. Altern Med Rev. 2003 Nov;8(4):378- 94. Review. [PMID: 14653766]
  20. Antonio J, Sanders MS, Van Gammeren D. The effects of bovine colostrum supplementation on body composition and exercise performance in active men and women. Nutrition. 2001 Mar;17(3):243-7. [PMID: 11312068]
  21. Shing CM, Hunter DC, Stevenson LM. Bovine colostrum supplementation and exercise performance: potential mechanisms. Sports Med. 2009;39(12):1033-54. [PMID: 19902984] 23. Brassica®. What is SGS? Accessed April 21, 2014. 24. Boddupalli S, Mein JR, Lakkanna S, et al. Induction of phase 2 antioxidant enzymes by broccoli sulforaphane: perspectives in maintaining the antioxidant activity of vitamins A, C, and E. Front Genet. 2012;3:7. [PMID: 22303412]
  22. Sulforaphane glucosinolate. Monograph. Altern Med Rev. 2010 Dec;15(4):352-60. Review. [PMID: 21194251]
  23. Fahey JW, Talalay P. Antioxidant functions of sulforaphane: a potent inducer of Phase II detoxification enzymes. Food Chem Toxicol. 1999 Sep-Oct;37(9-10):973-79. [PMID: 10541453]
  24. Larch arabinogalactan. Altern Med Rev. 2000 Oct;5(5):463-66. [PMID: 11056416]
  25. Kelly GS. Larch arabinogalactan: clinical relevance of a novel immune-enhancing polysaccharide. Altern Med Rev. 1999 Apr;4(2):96-103. Review. [PMID: 10231609]